GEOM Golf

A premium forged-iron golf company with a loyal following and rave reviews was making a major move — transitioning manufacturing from China to Japan. They needed a brand identity that matched the ambition, a digital presence that showcased the product properly, and funding to support the production shift.

GEOM stands for geometry — tight lines, precision, craftsmanship. The original branding did not communicate that. The rebrand brought the visual identity in line with what the product actually was: a premium, design-forward forged iron built for players who care about feel and aesthetics. The brand strategy work started with defining the ICP and target audience, then crafting the brief that guided the designer. The new identity carried through to a full Shopify site rebuild that let the product photography and club designs do the talking. The fundraising work went beyond a pitch deck. I built the financial model that quantified the pent-up demand they could not service without capital — a 700+ person waitlist that proved market validation. The deck told the story: problem, product-market fit, manufacturing plan, and the numbers behind the transition from Chinese to Japanese production. Demos and molds were already completed in Japan prior to the move. The funding was needed for full production runs — turning proven demand into delivered product. People who saw the new brand felt like something big was coming. After taking a risk on a new company, they could see the vision and the growth trajectory. That confidence showed up in the waitlist and ultimately in the funding.