Park Restaurant Group

A successful single-location restaurant — Lucco Cucina and Bar in Florham Park — was ready to grow into a multi-location restaurant group. But the operational back office was not built for scale. Toast and Shopify were not connected, there was no consolidated reporting, and the owner was tied to the building for everything to run.

The relationship started through a referral and grew into a close working partnership. Jon Jorge built Lucco into one of Florham Park's standout restaurants through service and consistency. The challenge was not fixing something broken — it was building the infrastructure that would let him replicate what worked across multiple locations. The tech stack work focused on making Toast, Shopify, and eventually XtraChef function as a connected system rather than three separate tools. The content strategy shift was equally important — Jon needed the brand to generate awareness and foot traffic without him personally driving every social post and customer interaction. We helped the team better represent the brand and created templates and organizational systems that let them scale their marketing faster. Lucconi — "little Lucco" in Italian — is the second concept, a cafe and bar that extends the Park Restaurant Group brand into a different format. I created the brand identity and strategy in coordination with the designer Jon hired for the physical space. The next phase is building Jon a custom operations app — a personal assistant that connects his Google Workspace, tracks performance across locations, manages tasks and projects, and gives him daily updates on how each store is running. The goal is to let Jon float between locations and focus on service and people, not paperwork.