Vol. III / Issue 08 / Digital Garden
Now consulting via Maximus Digital →
§ · Case StudyHospitality / SaaS

Hospitality Tech Startup

A seed-stage hospitality tech company had built a product but had no go-to-market strategy. Burning $40K/month with no repeatable sales process and a pitch deck that confused investors.

$1.2M
Pre-seed raised
12
Paying customers in 90 days
3x
Demo-to-close rate improvement
§ · The Challenge

A seed-stage hospitality tech company had built a product but had no go-to-market strategy. Burning $40K/month with no repeatable sales process and a pitch deck that confused investors.

§ · The Approach
1

Rebuilt the pitch deck around a clear narrative: problem, wedge, market, traction

2

Defined ICP and built a 200-account outbound target list with personalized sequences

3

Created a repeatable demo-to-close sales process with stage-gated CRM pipeline

4

Designed a pricing model that aligned with hospitality industry buying patterns

§ · Areas We Worked On
GTM StrategySalesFundraisingSaaS

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